Poppy Bilderbeck
Kendrick Lamar's music has seen a surge in streams of nearly 50 percent while Drake's have dropped.
If you've already gone to see Challengers but fancied some more to-ing and fro-ing, then fear not, because Kendrick Lamar and Drake have you covered.
In recent weeks, the musicians started hurling diss tracks at one another like there was no tomorrow, some even released within minutes of the other.
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Why? Well, because when rappers have an issue with one another, they throw as much shade on one another as they can - but in the form of music of course.
Not only did Lamar accuse Drake of having a secret daughter, but he also branded the 'One Dance' singer a 'certified paedophile'. Drake didn't hold back either, accusing the 'All the Stars' musician of domestic violence and of being 'obsessive'.
And it would appear that all the drama has impacted both performers' music streams, however, one in a more beneficial way than the other.
As a result of Lamar's diss tracks being more songs than his fans have seen released in a while - Drake even eluding to this in 'The Heart Part 6' in the line 'At least your fans are getting some raps out of you / I’m happy I could motivate you' - Lamar's music streams have gone up since the beef first got going.
Streams of Lamar's music have gone up by an impressive 49 percent, according to Billboard. And this isn't just including his recent diss tracks but his entire catalog of music too.
From May 3-6, Lamar's diss track 'Meet the Grahams' achieved 8.8 million streams, 'Euphoria' saw a staggering 27.6 million 'US on-demand audio streams' and not only that but it reached the eleventh spot on this week's Hot 100 chart, according to Luminate. Another diss track from Lamar - 'Not Like Us' - saw 21.1 million streams in the first three days after it was released.
The musician's entire discography also saw a massive spike in streams from May 3-6 of 50.62 million - up by 49 percent when compared to April 26-29 where the music was streamed 33.98 million times.
Alas, for Drake, it's not quite the same story.
The 'Passionfruit' singer's streams actually went down by 4.9 percent - Drake's overall catalog having achieved 105.9 million streams from April 26-29 compared to 100.7 million from May 3-6.
However, Drake's streaming numbers are still double that of Lamar's so he can laugh for now and cry later.