Peloton becomes latest company to take action against Kanye West

Kanye West has been dropped by yet another company as Peloton have announced they won't be playing any more of his music.

The rapper has been no stranger to controversy in recent weeks following some extremely offensive and racist comments he has been making on social media

He announced on Twitter that he would go 'death con 3 on JEWISH PEOPLE', while on Instagram he said: "Ima use you as an example to show the Jewish people that told you to call me that no one can threaten or influence me."

He was kicked off both platforms for his comments and his accounts are now restricted, meaning he can't currently post.

Accused of being racist, Ye claimed that was why he said what he did as an attempt to fight 'fire with fire' and claimed he was a 'freedom fighter'.

Streams and sales of West's music have plummeted since his anti-semitic comments and it looks like there's another place you won't be hearing his songs now.

According to CNN, Peloton have said they've 'indefinitely paused' playing West's music on any of their workout classes, making them the latest in a long line of companies to put some distance between themselves and the rapper.

While they don't have an official partnership with the rapper, Peloton will no longer be using West's music in their upcoming classes and they're not recommending workout classes which use his songs.

Abaca Press/Alamy Stock Photo

Around 1,800 Peloton classes have used his music in the past and while they won't be deleted, the algorithm won't pick them as suggestions.

The rapper has lost billions since making his anti-semitic remarks and repeatedly doubling down on them, even losing his status as a billionaire thanks to all of the companies which have dropped him.

West has since spoken out, saying he's been 'beaten to a pulp' with all of the businesses cutting ties with him, though there's little sympathy out there for him following his behaviour.

Some people have been so furious that they've taken to destroying products they own with his name on them.

One former fan even burned $15,000 worth of Yeezy sneakers to express his distaste for West's recent remarks.

He still has another $25,000 worth of shoes and plans to auction them off, donating the proceeds to groups fighting racism and anti-Semitism.

Erik Pendzich/Alamy Stock Photo

There is one place where West's music isn't being taken down and that's Spotify, with music streaming platform CEO Daniel Ek saying his songs don't 'violate our policy'.

Ek said it was 'up to his label' whether they wanted to pull the songs off the streaming service or not, and insisted if anti-Semitic comments had appeared in songs or podcasts available on Spotify then they'd be taken down.