Kendrick Lamar has been announced as the halftime headliner for the 2025 Super Bowl.
The rapper will take to the stage to perform for fans in one of the biggest gigs in the US.
In a statement, Lamar said: “Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one.”
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Roc Nation, Apple Music, and the NFL announced on Sunday that Lamar would be headlining the halftime show.
The match and the performance will be happening at the Caesars Superdome on February 9.
Lamar, who has previously won some 17 Grammys, said that he is looking forward to the show.
In particular he said that he is looking forward to bring hip-hop to the championship game of the NFL.
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This is also not the first time that he has performed there, taking to the stage as a guest with Dr. Dre and Snoop Dogg in 2022.
Roc Nation founder Jay-Z called Lamar a 'once in a generation' performer.
In a statement he said: “His deep love for hip-hop and culture informs his artistic vision.
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“He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music, and his impact will be felt for years to come.”
In a recent article in the New York Times, Lamar was labelled as the 'most important rapper of his generation'.
The publication went on to call Lamer the ‘most elliptical’ lyricist who is performing in the genre of rap.
Lamar is also known for his ongoing feud with Canadian rapper Drake, seeing the pair throwing increasingly vitriolic lyrics back and forth at one another.
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The feud seems to be going well for Lamar, who has recently seen streams of his music increase by some 50 percent.
Nonetheless, in absolute terms Drake's numbers were still much higher than those of Lamar.
Meanwhile streams of Drake's music dropped during the same period of time.
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Since it began the feud has seen Lamar accuse Drake of having a secret daughter and even calling him a 'certified pedophile'.
For his part, Drake has also not held back during his feud with Lamar.
The rapper accused Lamar of being 'obsessive' as well as of domestic violence.
Both Drake and Lamar deny any wrongdoing.
The feud has gotten so pronounced that WWE wrestler Shawn Michaels even suggested that the pair duke it out in the ring as a way for them to settle their differences.
Topics: News, US News, Super Bowl, Kendrick Lamar
Kit Roberts