Russell Brand is promoting a so-called 'magic amulet', and it comes at a cost.
Brand is known for sharing his conspiracy theories online and has made some outlandish claims about the Ukrainian War, Bill Gates, and the 'Great Reset'.
His videos on such topics have got him millions of followers across his social media channels.
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Brand had found a lot of success on YouTube in particular, but last year the video sharing platform suspended him from having a channel for allegedly 'violating' its 'creator responsibility policy', BBC reported at the time.
This came after Brand became the subject of a Channel 4 and Dispatches expose where he was accused of rape and sexual assault by four women - claims Brand denies.
However, he's now back on the platform, where he boasts almost seven million subscribers.
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Away from YouTube, Brand has a TikTok presence too and a video was shared of him last month promoting Aires Tech's Lifetune Flex - or as the Forgetting Sarah Marshall actor called it, a 'magical amulet'.
Discussing 'evil energies' in the world, Brand went on to allege that places like airports are 'full of lethal signals', making the amulet a perfect buy for anyone who's visiting one anytime soon.
Brand finishes the TikTok video by hailing the device - which he's seen wearing around his neck - as 'a glorious amulet to protect you from all corrupting signals'.
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Meanwhile, Aires Tech itself describes its Lifetune Flex as the company's 'most versatile EMF protection solution that is designed to carry along with you or keep close by for constant coverage from electromagnetic radiation'.
The promotional clip of Brand has been doing the rounds online, and many people first thought that it was some kind of satire.
"A bit of a shock when they're doing satire but then you realize they're serious," one person penned on Twitter about the video.
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Someone else questioned: "This IS a joke, right? RIGHT?"
A third went on to add: "I want this to be the biggest prank the world has seen. Sadly it’s not."
Others noted the hefty price of the 'amulet' and how it'll set you back as much as £187 (around $244) for one.
"Russell Brand trying to sell a $239.99 amulet that will protect you from WiFi even as he prominently wears a WiFi microphone is quite the grift," someone wrote.
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"He's peddling 'magical amulets' now," a different person said of Brand. "$239 a pop. Weird and pathetic."
Meanwhile, someone else labeled the hefty price tag as 'insane' - and I can't say that I'll be rushing to buy one myself...
UNILAD have approached Brand's rep for comment.
Topics: Russell Brand, Conspiracy Theories, Social Media, TikTok, Technology, Celebrity, News
Niamh Shackleton