Some Snoop Dogg fans aren't happy after the rapper 'tricked all of us' when he said he'd 'decided to give up smoke'.
The 52-hear-old hit headlines when he took to social media to reveal he was giving up 'smoke'.
Many immediately jumped to the conclusion that the hardcore stoner was revealing he was finally giving up weed, however, Snoop revealed that's not quite what his statement meant.
On Thursday (16 November), Snoop uploaded a solemn-looking black-and-white image of himself to Instagram alongside a serious signed statement, reading: "After much consideration and conversation with my family, I've decided to give up smoke. Please respect my privacy at this time."
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While respecting his privacy, fans of the rapper also flooded to the post to offer words of encouragement and support in the belief the statement meant Snoop had decided to ditch his full-time blunt roller and nine zoots-a-day once and for all.
One Instagram user said: "First week or two is the hardest. I smoked everyday for a decade. I promise it gets better."
And another added: "Stay up. I smoked every since I was 15 taking bong rips. Quit eight weeks ago. The 1st week is the worst. Stay up big Snoop. You can do this."
Snoop even posted another picture, saying he'd found a 'natural high'.
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Alas, it turns out those who smelt a rat - or a whiff of hash - were right to be suspicious.
Snoop later revealed the statement was all part of a clever marketing ploy to promote smokeless fire pit and outdoor appliance company, Solo Stove.
In a video to his social media accounts on 20 November, he revealed he was 'giving up smoke' by using the 'smokeless' appliances.
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He said: "But I'm done with it. I'm done with [...] my clothes smelling all sticky icky. I'm going smokeless. Solo Stove fixed fire, they take out the smoke, clever."
And while many of us have simply taken our hats off and applauded both Snoop and Solo Stove for their genius marketing ploy and tricking the whole world, some fans of the rapper aren't too happy, flocking to X in outrage.
One X user said: "Come on Unc... All this for an ad?"
"Oh it was just an advertisement. I'm out," another added.
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A third commented: "All of us realizing we got played."
And a final resolved: "You're a fraud for this."
UNILAD has contacted Snoop Dogg for comment.
Topics: Snoop Dogg, Celebrity, US News, World News, Drugs, Health, Money, Social Media, Instagram, Twitter, Mental Health