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Topics: News, Celebrity, Taylor Swift
Keryn Donnelly
Topics: News, Celebrity, Taylor Swift
Never underestimate the power of the Swifties.
Taylor Swift's Eras Tour is set to become the highest grossing tour of all time.
As reported by CNN, the North American leg of the tour could gross $2.2 billion alone.
That figure includes the round of shows the 'Anti-Hero' singer just concluded in Los Angeles, and the shows coming up next year.
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According to data from QuestionPro, the average attendance per show was 72,459 and the average price of pre-sale and first sale tickets was $455.78.
The brings the total to $2.2 billion, smashing the previous record held by Elton John's Farewell Yellow Brick Road tour, which grossed over $887 million between 2018 and 2023.
But it's not just ticket sales; Swift's tour has seen money flow into the local economy of every city she's visited so far.
"Taylor Swift’s ‘Eras’ tour is rewriting the playbook of entertainment economics,” said Chris Leyden, director of growth marketing at SeatGeek told CNN.
“She’s not just a performer — she’s an economic phenomenon.”
According to QuestionPro, the 862 people who participated in their survey spent an average of $291.62 on their outfits, $214.80 on merchandise and $131.48 for food and drink.
Swift has also been generously donating her money throughout the tour.
Food banks across the US have reported receiving large donations from the 'Look What You Made Me Do' singer, which have allowed them to replenish their stocks.
The Arizona Food Bank Network was able to send 40,000 pounds worth of fresh produce to their member food banks.
“Taylor Swift’s donation certainly helped at a time when we’re seeing the need climb and climb and climb,” Terri Shoemaker, a spokesperson at Arizona Food Bank Network, told CNN.
And retailers, airlines and hotels have been raking in the profits throughout the tour.
Before tickets even went on sale for Swift's Australian leg of the tour next February, local airlines and hotels reported a huge spike in sales.
“We’ve witnessed a significant surge in bookings from Swiftie fans planning to stay at our Melbourne and Sydney hotels in February off the back of the Taylor Swift Eras Tour announcement last week,” Hilton Hotel’s Area Vice President and Head of Australasia, Paul Hutton, told news.com.au at the time.
While Qantas added 60 new flights to keep up with the demand of Swifties flying into Sydney and Melbourne for the concerts.