• News
  • Film and TV
  • Music
  • Tech
  • Features
  • Celebrity
  • Politics
  • Weird
  • Community
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • LADbible
  • SPORTbible
  • GAMINGbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
TikTok
YouTube
Submit Your Content
Taylor Swift’s Eras Tour could become the highest grossing tour of all time

Home> Celebrity> News

Published 01:11 18 Aug 2023 GMT+1

Taylor Swift’s Eras Tour could become the highest grossing tour of all time

The tour is set to make $2.2 billion in North America alone.

Keryn Donnelly

Keryn Donnelly

Never underestimate the power of the Swifties.

Taylor Swift's Eras Tour is set to become the highest grossing tour of all time.

As reported by CNN, the North American leg of the tour could gross $2.2 billion alone.

That figure includes the round of shows the 'Anti-Hero' singer just concluded in Los Angeles, and the shows coming up next year.

Advert

According to data from QuestionPro, the average attendance per show was 72,459 and the average price of pre-sale and first sale tickets was $455.78.

Kevin Winter/TAS23/Getty Images for TAS Rights Management

The brings the total to $2.2 billion, smashing the previous record held by Elton John's Farewell Yellow Brick Road tour, which grossed over $887 million between 2018 and 2023.

But it's not just ticket sales; Swift's tour has seen money flow into the local economy of every city she's visited so far.

Advert

"Taylor Swift’s ‘Eras’ tour is rewriting the playbook of entertainment economics,” said Chris Leyden, director of growth marketing at SeatGeek told CNN.

“She’s not just a performer — she’s an economic phenomenon.”

According to QuestionPro, the 862 people who participated in their survey spent an average of $291.62 on their outfits, $214.80 on merchandise and $131.48 for food and drink.

Swift has also been generously donating her money throughout the tour.

Advert

Food banks across the US have reported receiving large donations from the 'Look What You Made Me Do' singer, which have allowed them to replenish their stocks.

The Arizona Food Bank Network was able to send 40,000 pounds worth of fresh produce to their member food banks.

“Taylor Swift’s donation certainly helped at a time when we’re seeing the need climb and climb and climb,” Terri Shoemaker, a spokesperson at Arizona Food Bank Network, told CNN.

Advert

And retailers, airlines and hotels have been raking in the profits throughout the tour.

Before tickets even went on sale for Swift's Australian leg of the tour next February, local airlines and hotels reported a huge spike in sales.

“We’ve witnessed a significant surge in bookings from Swiftie fans planning to stay at our Melbourne and Sydney hotels in February off the back of the Taylor Swift Eras Tour announcement last week,” Hilton Hotel’s Area Vice President and Head of Australasia, Paul Hutton, told news.com.au at the time.

While Qantas added 60 new flights to keep up with the demand of Swifties flying into Sydney and Melbourne for the concerts.

Featured Image Credit: Allen J. Schaben / Los Angeles Times via Getty Images. Kevin Winter/TAS23/Getty Images for TAS Rights Management.

Topics: News, Celebrity, Taylor Swift

Keryn Donnelly
Keryn Donnelly

Advert

Advert

Advert

Choose your content:

9 hours ago
11 hours ago
12 hours ago
a day ago
  • YouTube/tlc
    9 hours ago

    1000-lb Sisters star Amy Slaton gets married despite family concerns

    Amy and Brian Lovvorn tied the knot on Halloween - a year on from their arrest at a Tennessee zoo

    Celebrity
  • Getty Images/Faith Moran
    11 hours ago

    Jeremy Clarkson reveals unexpected side effect of Mounjaro he experienced at airport

    The British TV star was apparently caught out at airport security

    Celebrity
  • Getty Images/Wilbert Roberts
    12 hours ago

    Adult content star who's made over $85,000,000 reveals surprising reason she donates six figures to feed families in need

    Sophie Rain has made a living fortune doing OnlyFans

    Celebrity
  • Nicholas Hunt/Getty Images
    a day ago

    Harrison Ford has scathing message for Trump ‘while the world goes to hell in a handbasket’

    The Star Wars icon's comments were published just days after his conservation efforts were acknowledged in Chicago

    Celebrity
  • Taylor Swift's crew member reveals eye-watering bonus he received from singer following Eras tour
  • Taylor Swift praised after giving $197,000,000 in bonuses to staff who worked Eras Tour
  • 50 Cent seemingly makes savage remark about Travis Kelce's ex amid Taylor Swift engagement
  • Taylor Swift makes major announcement on her music after Scooter Braun controversially purchased it all for $300,000,000