• News
  • Film and TV
  • Music
  • Tech
  • Features
  • Celebrity
  • Politics
  • Weird
  • Community
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • LADbible
  • SPORTbible
  • GAMINGbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
TikTok
YouTube
Submit Your Content
Taylor Swift’s Eras Tour could become the highest grossing tour of all time

Home> Celebrity> News

Published 01:11 18 Aug 2023 GMT+1

Taylor Swift’s Eras Tour could become the highest grossing tour of all time

The tour is set to make $2.2 billion in North America alone.

Keryn Donnelly

Keryn Donnelly

Never underestimate the power of the Swifties.

Taylor Swift's Eras Tour is set to become the highest grossing tour of all time.

As reported by CNN, the North American leg of the tour could gross $2.2 billion alone.

That figure includes the round of shows the 'Anti-Hero' singer just concluded in Los Angeles, and the shows coming up next year.

Advert

According to data from QuestionPro, the average attendance per show was 72,459 and the average price of pre-sale and first sale tickets was $455.78.

Kevin Winter/TAS23/Getty Images for TAS Rights Management

The brings the total to $2.2 billion, smashing the previous record held by Elton John's Farewell Yellow Brick Road tour, which grossed over $887 million between 2018 and 2023.

But it's not just ticket sales; Swift's tour has seen money flow into the local economy of every city she's visited so far.

Advert

"Taylor Swift’s ‘Eras’ tour is rewriting the playbook of entertainment economics,” said Chris Leyden, director of growth marketing at SeatGeek told CNN.

“She’s not just a performer — she’s an economic phenomenon.”

According to QuestionPro, the 862 people who participated in their survey spent an average of $291.62 on their outfits, $214.80 on merchandise and $131.48 for food and drink.

Swift has also been generously donating her money throughout the tour.

Advert

Food banks across the US have reported receiving large donations from the 'Look What You Made Me Do' singer, which have allowed them to replenish their stocks.

The Arizona Food Bank Network was able to send 40,000 pounds worth of fresh produce to their member food banks.

“Taylor Swift’s donation certainly helped at a time when we’re seeing the need climb and climb and climb,” Terri Shoemaker, a spokesperson at Arizona Food Bank Network, told CNN.

Advert

And retailers, airlines and hotels have been raking in the profits throughout the tour.

Before tickets even went on sale for Swift's Australian leg of the tour next February, local airlines and hotels reported a huge spike in sales.

“We’ve witnessed a significant surge in bookings from Swiftie fans planning to stay at our Melbourne and Sydney hotels in February off the back of the Taylor Swift Eras Tour announcement last week,” Hilton Hotel’s Area Vice President and Head of Australasia, Paul Hutton, told news.com.au at the time.

While Qantas added 60 new flights to keep up with the demand of Swifties flying into Sydney and Melbourne for the concerts.

Featured Image Credit: Allen J. Schaben / Los Angeles Times via Getty Images. Kevin Winter/TAS23/Getty Images for TAS Rights Management.

Topics: News, Celebrity, Taylor Swift

Keryn Donnelly
Keryn Donnelly

Advert

Advert

Advert

Choose your content:

6 hours ago
10 hours ago
13 hours ago
15 hours ago
  • Gilbert Carrasquillo/GC Images
    6 hours ago

    Kourtney Kardashian reveals she hasn't 'drank alcohol in 3 years' after comment on sex life with Travis Barker

    The eldest Kardashian sister let slip that she quit drinking years ago while helping to promote her sister's new brand

    Celebrity
  • Kevork Djansezian/Getty Images
    10 hours ago

    Richest actor on Earth worth $3,000,000,000 addressed theory on how she made her fortune

    She didn't make all of her money from acting

    Celebrity
  • @colewalliser/TikTok
    13 hours ago

    Jennifer Lopez savagely called out online after 'rude' interaction at Golden Globes goes viral

    JLo has been dragged all over social media

    Celebrity
  • Robert Kamau/GC Images via Getty Images
    15 hours ago

    Rihanna's blunt five-word response to bodyguard after he left her to get hit by a door

    The singer left social media commenters debating the moment

    Celebrity
  • Taylor Swift reveals exactly what she spent her Eras Tour fortune on after giving work crew $197,000,000 bonuses
  • Scarlett Johansson overtaken as the highest-grossing actor of all time by A-lister
  • Taylor Swift makes major announcement on her music after Scooter Braun controversially purchased it all for $300,000,000
  • Taylor Swift says there's one part of her body she refuses to wash when showering