You know when a moment is so cringe-inducing you feel like you need to look away, but you just can't?
That's how it feels to watch Travis Scott pose for a photo that apparently no one was interested in taking.
The rapper walked along the blue carpet at an exclusive preview of Jay-Z's 40/40 club in New York City last weekend, with other attendees including the likes of Tiffany Hadish, Kevin Durant and Beyoncé.
Advert
The club is officially set to open in 2025, but the pop-up took place at Michael Rubin's Fanatics Fest to give people an insight into what to expect.
Naturally the star-studded guest list attracted a lot of paparazzi and journalists, and one video shared online shows flashes lighting up the carpet as the stars made their way in.
Paps shouted to get Scott's attention as he made his way into position, but when he stopped and crossed his arms for a photo, the flashes came to a sudden and unmissable stop.
Advert
Of course, it's possible that the photographers had just turned off their flashes for Scott's photo, but the fact they start up again as soon as he began to leave is hard to ignore.
Instead, journalists were apparently more focused on Scott's basketball skills as one person could be heard asking the rapper who'd taught him his jumpshot.
People have been left stunned by the awkward moment after the video was shared online, with many unable to get over just how cringey it was.
Advert
"They waited till he started walking again," one person pointed out, as another added: "Fact that it started flashing again once he left is crazy."
Some fans attempted to come to Scott's defence and argued there are pictures of him standing on the carpet, but a quick look on the infamous Getty Images, where many photographers sell their snaps, reveals just one of the rapper - and it shows nothing but his shoes.
"This was hard to watch," wrote one viewer.
Advert
Though Scott might not quite have got the photo he was hoping for from the event, it did at least give him the exclusive look at the 40/40 club.
The original club closed in August 2023 after two decades of catering to high-profile customers, but Jay-Z is reportedly interested in giving 40/40 a new life.
Its website explains: "The 40/40 club is the ultimate lounge adorned with luxurious decor, classic sports memorabilia. Guests enjoy the upscale traditional American sports bar cuisine, done with a twist."
Hopefully Scott will be able to get some better pictures when the club actually does open its doors?
Topics: Travis Scott, Celebrity, Jay-Z, New York, Viral