One restaurant owner is having a tough time dealing with overnight success following a particular TikTok review.
The owner of the restaurant has called the review "life-changing."
A TikTok food content creator, Keith Lee, reviewed the Las Vegas-based independent eatery, Frankensons Pizzeria, a few days into the New Year (January 3).
In the initial video, Lee explains he was asked to review the eating establishment, ran by owner Frank, by another staff member who commented on how the business was struggling.
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"It's really slow and we really can't afford rent," Lee summarised.
Upon getting into the review, Lee sang praises for Frankensons Pizzeria - even giving some of the food a golden 10/10 rating.
In particular, it was the lemon pepper sauce chicken wings that stole the show with Lee revealing: "This is one of the best wings I've ever had. This a 10."
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Lee broadcasted the rave review to his 8.1 million followers on TikTok and the short video has since gone viral on the app, amassing more than 32.4 million views.
With over 6.5 million likes and 61.2k comments - it's clear foodies all over the world were eager to weigh in on the review.
One TikTok user commented: "Idk why this made me emotional. I want to meet and support Frank now."
Noting the gravity of the 10/10 review, another exclaimed: "THIS THE FIRST TIME HE RATED FOOD A 10!"
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"My mouth is watering. I don’t live anywhere near Vegas and I really want Franks now," a third added.
In a follow-up TikTok, Lee uploaded a "24-hour update/storytime" about the review on the Las Vegas restaurant.
He explained that overnight, the previously struggling restaurant was "packed."
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"10 am to 5 pm - line out the door," Lee stated, "Obviously, I knew he [Frank] was going to have some business but I didn't think it would be to that magnitude.
"They got slammed, to the point that they had to close down for the day early."
The small family restaurant took to their own TikTok, which has also blown up with nearly 300k followers, to apologise for the delays and closure after getting "slammed" with orders.
They dubbed it "an unexpected but blessed situation."
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Speaking to KNTV, owner Frank revealed: "Our phone never stopped ringing. I've sold more lemon pepper wings in the last two days than I have in the past four months.
"I have people coming in from Iowa, people from California, Lake Havasu. I had people come down from Utah, all because of this video.
"The response has been so overwhelming. I'm working to get stocked up on supplies and food. I am bringing everyone in to help.
"All I can say is thank you. This has been life-changing," he concluded.
Topics: TikTok, Viral, Food and Drink
Rhiannon Ingle