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Woman goes viral after filming 'genius' car dealership ads like episodes of The Office

Home> Community> Viral

Published 20:02 22 Jul 2024 GMT+1

Woman goes viral after filming 'genius' car dealership ads like episodes of The Office

Grace Kerber has been channelling her inner Michael Scott on Mohawk Chevrolet's TikTok page

Yasmeen Hamadeh

Yasmeen Hamadeh

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Featured Image Credit: TikTok/@mohawkchevrolet

Topics: The Office, Film and TV, Viral, TikTok

Yasmeen Hamadeh
Yasmeen Hamadeh

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Michael Scott is back and better than ever baby!

If you’re on your tenth Office rewatch or, like many out there, painstakingly waiting for a reboot, we assure you to look no further, because an unassuming TikTok page has single handedly brought The Office back to our feeds.

For anyone unfamiliar with The Office, the Steve Carell-helmed sitcom is a mockumentary style show that follows the daily lives of employees at a paper supply company in Scranton, Pennsylvania.

She's the female version of Michael Scott. (TikTok/ @mohawkchevrolet)
She's the female version of Michael Scott. (TikTok/ @mohawkchevrolet)

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Acclaimed by both fans and critics alike, The Office was widely loved thanks to its unique comedy style that typically relied on deadpan delivery, breaking the fourth wall, and the sheer awkwardness of its titular character Michael Scott (Carell) to really drive things home time and time again.

Now, while many fans of the show have probably thought to themselves ‘Oh, my office would be great for TV! We should totally make our own show!’, one fan has actually done it — and has succeeded with flying, beautiful colors.

Meet 23-year-old Grace Kerber, TikTok’s newly minted Michael Scott and Mohawk Chevrolet’s probable employee of the month (for every month) for the foreseeable future.

Located in Ballston Spa, New York, Mohawk Chevrolet is a car dealership that made the very wise choice of hiring Kerber as their Digital Branding Creator nine months ago.

Rather than simply posting the company’s deals on their social pages, Kerber’s instead created a whole show called The Dealership, notably styled after The Office, where she takes us along the ins and outs of working at Mohawk Chevrolet, with new episodes dropping each week.

Throughout its nine episode run (so far), The Dealership has pulled in over 120,000 followers for Mohawk Chevrolet’s TikTok page and has helped them amass over one million likes.

The unscripted two to three-minute-long videos essentially see Kerber get up to the same hilarious hijinks that made The Office so great, whether it's facilitating awkward bonding exercises with the rest of the team or candidly venting to the camera in her office.

Employee of the month every month! (TikTok/ @mohawkchevrolet)
Employee of the month every month! (TikTok/ @mohawkchevrolet)

Creating the videos alongside her coworker Ben Bushen (who also films, edits, and stars in the show), Kerber’s managed to completely transform Mohawk Chevrolet’s TikTok page and has practically everyone online begging for ‘The Dealership’ to move to Netflix.

Speaking to USA Today, Kerber shed some light on the behind-the-scenes process for the videos saying: "Everyone who works here is very familiar and comfortable with [Ben and I] asking them to be in videos because social media is so important to our work culture here.

"Everyone enjoys being in the videos…now that it’s really taking off people are having even more fun with it.

"Locally people are very excited, we actually just had someone from HR come in and say he was at [the gas station] and someone walked in and saw his hat that said Mohawk Chevrolet and said 'Oh my gosh, do you know Grace and Ben!?!' So it's definitely brought in foot traffic."

Teamwork makes the dreamwork (TikTok/ @mohawkchevrolet)
Teamwork makes the dreamwork (TikTok/ @mohawkchevrolet)

In case the legions of fans weren’t enough, the actual Chevrolet corporate page has also given their blessings to Kerber and the team, commenting ‘Watch out, Hollywood’ underneath one of their videos.

So if you haven't already tuned into The Dealership, this is your sign to get on board before the season finale. Michael Scott’s never been so back.

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