Disney has been called out by Star Wars fans who have spotted it has reused a photograph of actor Paul Sun-Hyung Lee for two different series.
Sun-Hyung Lee stars as Captain Carson Teva in The Mandalorian and had been one of the faces on promotional posters for the critically acclaimed series.
Carson Teva also features in brand new Star Wars spin-off Ahsoka, meaning people will once again see Sun-Hyung Lee jetting across the galaxy.
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But, rather than Disney taking a new photo of Sun-Hyung Lee for an Ahsoka poster, studio bosses simply reused a shot of him from The Mandalorian - and it hasn't gone unnoticed.
Sharing to the promo photos side-by-side, one eagle-eyed Disney fan wrote on X, formerly known as Twitter: "Disney really just recycled the same picture for Carson Teva's #Ahsoka poster."
Replying to the post, another person said: "Guys when they have that one good picture that they use it everywhere."
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"They're probably like 'if it ain't broke, don't fix it'," joked another person, as a third went on to label Disney as 'lazy'.
Someone else added: "I think they have run out of new ideas."
Elsewhere, people suggested they had to reuse the snap as a result of the ongoing Screen Actors Guild (SAG) and Writers Guild of America strikes.
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Ahsoka landed on Disney+ last month and seems to have gone down well with Star Wars fans (despite Disney's 'recycled' marketing).
At the time of writing, the eight-part series, starring Rosario Dawson as Ahsoka Tano, boasts and impressive 88 percent critics' score on Rotten Tomatoes, and has a 73 percent audience score.
The synopsis for the programme reads: "Set after the fall of the Empire, Ahsoka follows the former Jedi knight Ahsoka Tano as she investigates an emerging threat to a vulnerable galaxy."
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Some reviewers have labelled Ahsoka as a 'slow-burner', but remain generally optimistic about the show.
Someone said: "A slower-burn than some Star Wars series, this takes its time but has plenty to enjoy, especially if you are a fan of The Clone Wars or Rebels."
Echoing similar sentiments, another wrote: "Ahsoka is off to a sluggish start and it feels very low-stakes so far, but I remain hopeful things will pick up for the rest of the series."
Meanwhile, others have been quick to praise Dawson's performance as Tano.
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"No lightsabers can match the fierce glow of Rosario Dawson as the ex-Jedi with the funky headgear who leads her sisterhood—glory to Mary Elizabeth Winstead and Natasha Liu Bordizzo—against the Empire’s fading patriarchy. Now that's worth celebrating," raved one of Rotten Tomatoes' top critics, as another viewer said Dawson had been 'perfectly cast' for the role.
Topics: Film and TV, Star Wars, The Mandalorian, Disney, Disney Plus