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11.8 million people in UK use someone else's account to stream TV series and films, a LADbible Group report has revealed.
The way we consume entertainment has changed massively in the past ten years. Back in the day, we might have had to wait for weeks for films to come back in stock at Blockbuster until streaming services popped up.
However, with new solutions always come new problems.
As highlighted in the report, it seems that the cost of living crisis is providing a new issue and to attract customers to pay for a streaming subscription is becoming an issue.
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Over 65 percent of Gen Z viewers (18 – 24 year olds) who were surveyed, admit they use someone else’s streaming service login details and also happen to be the generation most likely to do so.
Not only that, it seems that one in two people are overwhelmed by the number of streaming services.
40 percent are simply overwhelmed by the amount of TV content there is on show.
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Incredibly, each person, on average, spends almost four days a year deciding what to watch.
82 percent of Gen Z also trust friends for recommendations rather than the Netflix algorithm.
The idea of using a TV guide 'like in the good ol' days' is completely gone, with 55 percent of Gen Z, admitting that they have ever used one.
37 percent of 25-34 year-olds also say that they've never picked one up.
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Overall, the report targeted studies of over 4,000 UK adults, which included 3186 18-34 nationally representative respondents from the LADnation research community and 1272 18-54 year olds via an independent study by ResearchBods.
Anna-Lee Bridgstock, Director of Data, Intelligence and Planning at LADbible Group said: "Our survey produced a fascinating and sometimes surprising mix of results.
"We found reports the cite the end of young people’s interest in watching TV content to be exaggerated.
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"There is a huge appetite for content but the sheer amount of TV shows and number of services to watch them on is leading to a huge amount of time endlessly searching for what to watch.
"The cost of living crisis also poses a huge challenge for subscription services in convincing viewers to subscribe to paid for services and password sharing has become commonplace."
The full report is available to download here.
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Topics: Film and TV
Anish Vij