Ever since the brand-new season dropped for Sex Education this week, the marketing team in Argentina have really taken their promotion of the show to the next level.
The beloved show was finally released to Netflix on Thursday (21 September) and it's clear the latest bit of promo for the fourth season in Argentina has left people in stitches.
Fans can finally see their favourite characters get up to all sorts of antics once again, but it seems the latest hype is surrounding the hilarious outside-the-box advertising for the show rather than the actual show itself.
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Have a look - but brace yourself:
The long-anticipated next instalment to the lives of Otis, Maeve, Eric and the rest of the gang came after nearly two years since season three was released to the streaming platform back in September 2021.
The show is, without a single doubt, one of Netflix's most adored series to date, after attracting a cult fandom since it first hit our screens in January 2019.
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"Following the closure of Moordale Secondary, Otis and Eric now face a new frontier - their first day at Cavendish Sixth Form College," the official Sex Education Netflix premise reads.
It continues: "Otis is nervous about setting up his new clinic, whilst Eric is praying they won’t be losers again. But Cavendish is a culture shock for all the Moordale students - they thought they were progressive but this new college is another level.
"There’s daily yoga in the communal garden, a strong sustainability vibe and a group of kids who are popular for being… kind?!
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"Viv is totally thrown by the college’s student-led, non-competitive approach, while Jackson is still struggling to get over Cal.
"Aimee tries something new by taking an Art A-Level and Adam grapples with whether mainstream education is for him."
It continues: "Over in the US, Maeve is living her dream at prestigious Wallace University, being taught by cult author Thomas Molloy.
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"Otis is pining after her, whilst adjusting to not being an only child at home, or the only therapist on campus…"
Now, a couple days since the show was launched on Netflix, a short clip has been making the rounds online detailing a beyond bizarre way the marketing team have tried to capture the attention of audiences.
The video, which has since gone viral after clocking up nearly one million views since it was first posted to TikTok yesterday (22 September), shows a bright yellow car plastered in Sex Education branding rocking enthusiastically back and fourth.
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In short, it would effectively appear like people are getting it on big time inside the wagon, leaving onlookers dying of laughter, while other more inquisitive ones attempt to peek into the windows to try and catch a glimpse of the non-existent action.
It has also made its rounds across other social media platforms including X, formerly Twitter, where it has racked up more than 2.2 million views with a whole avalanche of comments from people eager to share their reactions.
People seemed to be beyond on-board with the somewhat alternative marketing strategy, with one Twitter user praising: "This is actually creative."
"This is brilliant marketing," penned a second.
A third dubbed the commercial move a flash of 'marketing genius'.
"WAIT this is genius," echoed a fourth.
A final Twitter user added: "This is actually so unique."
It sure is.
Sex Education season four is currently available to stream on Netflix.
Topics: Film and TV, Netflix, Sex Education, Social Media, Twitter, World News, TikTok
Rhiannon Ingle