The Boys drops Homelander NFT as Trump's digital card collection sells out

If you love making fun of Donald Trump and are a fan of Prime Video's The Boys, I have the perfect NFT announcement just for you.

On Thursday (15 December), the former president appeared in a video announcing that, after becoming a wealthy businessman and leader of one of the most powerful countries in the world, he was now beginning a new venture: Trump digital trading cards.

It might sound like some sort of joke game you could find in your stocking on 25 December – but it's true.

The creators of the collection appeared to take the 'What do you want to be when you grow up?' stereotypes and run with them, as the NFTs depict Trump in all sorts of 'cool' professions, including an astronaut, race-car driver, cowboy and superhero.

Buyers of the $99 NFTs gain ownership of a specific digital copy of the image, with some available in editions of up to 20 cards while others are one-of-a-kind designs.

Trump's announcement came on the same day as a post on the official Twitter account for Vought International, the media conglomerate featured in The Boys.

It's almost certainly not a coincidence that the fictional company announced 'Official Homelander digital collectible cards' on the same day as Trump's collection dropped, with a tweet featuring a picture of the superhero that read: "Celebrate our greatest hero’s life and crimefighting career by owning an authentic and non-fungible JPEG of him. Buy now for 777 VoughtCoin while you still can!"

@VoughtIntl/Twitter

The Boys executive producer Eric Kripke has previously been candid about the fact that Homelander bears a lot of similarities to Trump, telling Rolling Stone: "All [Homelander] ever wants is to be the most powerful person he can be, even though he’s completely inadequate in his abilities to handle it.

"So it’s white male victimisation and unchecked ambition. And those issues just happened to reflect the guy who, it’s just still surreal to say it, was f*cking president of the United States.”

The announcement of the Homelander NFT has been applauded by fans of the show, one of whom posted Trump's announcement in response and wrote: "Your marketing team killed it again."

Donald Trump

But while the Homelander NFT is apparently created to mock Trump, the former president's collection actually proved very popular with customers.

The collection of 45,000 NFTs sold out in its entirety less than a day after going on sale, with buyers given the chance to win some 'amazing prizes' like dinner with Trump, a golf outing, and a cocktail hour at Mar-a-Lago and dinner in Miami.

CollectTrumpCards.com has stated that the NFTs aren't connected to Trump's 2024 presidential campaign, and that the company which owns the cards is not 'owned, managed or controlled by Trump, The Trump Organization, CIC Digital LLC or any of their respective principals or affiliates'.