An immersive interactive museum dedicated to late DJ Avicii allows fans to explore the iconic musician’s life, with memorabilia, unseen photos and videos, unreleased material and more.
Honouring one of the ‘true icons of modern popular culture’, the Avicii Experience gives people a closer look at the career of the Swedish DJ, remixer and producer – and the man behind the act, Tim Bergling.
Located at Space Stockholm, a digital culture centre in the Swedish capital, the experience bills itself as a ‘destination for fans and the public to celebrate the memory of an era-defining music creator’.
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The website says: “Peer inside the world of making music, through the eyes and ears of Avicii and his co-writers, producers and partners. An exclusive chance to discover unreleased music and untold stories. Learn, interact, explore and co-create as you move through the life and career of one of the greatest and most loved artists of all time.”
Per Sunsin, CEO of Pophouse Entertainment and a board member in the Tim Bergling Foundation, said: “In my belief Tim was a total genius when it comes to creating music. And I think it would be a shame to lock up everything he did in boxes in a warehouse somewhere.”
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Bergling was just 28 years old when he took his own life, having been found dead on 20 April 2018. In a statement released after his death, the DJ’s loved ones said he was ‘not made for the business machine he found himself in’.
They added he would be ‘forever loved and sadly missed’, and that his music would help keep his memory alive.
The star’s father, Klas Bergling, said the museum was an 'important place’ for fans to find out more about his son.
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He said: “We are extremely proud of what Tim did and his music and we also know that his person is important to many fans.
“We have got so many mails and letters etc. so I think that the Avicii Experience will be an important place for many fans and people who’d like to know him more.
“Tim the music producer and artist is one thing, his person is something else."
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Since Bergling's suicide, his parents have also launched the Tim Bergling Foundation, which advocates for the recognition of suicide as a global health emergency and works to remove the stigma attached to suicide and mental health issues.
As well as supporting science-based organisations engaged in research and preventative actions against mental illness, particularly among young people, it also supports aid work in areas where the DJ had a passion, including climate change, world hunger and the preservation of wildlife and endangered species.
If you’ve been affected by any of these issues and want to speak to someone in confidence, please don’t suffer alone. Call Samaritans for free on their anonymous 24-hour phone line on 116 123
Jess Hardiman