Most people might do a sponsored marathon or bungee jump to raise awareness about something close to their heart, but this guy opted to be eaten by a giant snake.
Who would be mad enough to do this, I hear you ask? That would be American conservationist, Paul Rosolie.
As you probably know, the Amazon rainforest is drastically decreasing in size, with it having lost around 20 percent of its area over the last five decades.
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While the data is bleak, some positive changes are being made and deforestation fell by almost 50 percent in 2023, BBC News reported at the time.
But deforestation has long been an issue in the Amazon, so Rosolie made it his life mission to try and save it.
He's done lots of things to try and help it, but there's one act that he did back in 2014 that Rosolie will probably go down in history for.
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In a bid to raise money to help save the rainforest, the conservationist offered himself up as a 20ft long, 18 stone (114kg) green anaconda's dinner.
The stunt featured on an episode of the Discovery Channel series Eaten Alive, and the footage was spine-chilling.
Rosolie and his team tracked down the giant anaconda in the Peruvian Amazon.
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So he'd survived the ordeal, engineers created a carbon-fibre suit for Rosolie so that he wouldn't be crushed by the snake.
Also, so the suit wouldn't irritate the anaconda's insides, the suit was streamlined and doused in pig's blood.
Rosolie had a mic in the suit too so that he could stay in constant communication with his time, who were stood on the sidelines as he waited to be consumed by the huge reptile.
"The last thing I remember was seeing the snake's mouth open, straight at my face, and then everything went black," Rosolie recalled of the horrifying moment.
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He continued to tell Today after the experiment: "It was like being caught in a wave. I was wrapped up, and you just feel that crush.
"For over an hour, I was being constricted."
Rosolie's team constantly checked in on him to make sure he was OK until eventually, he felt like the snake was properly consuming him so he had to tap out.
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There was some controversy after the episode showing the stunt aired, but Rosolie insisted that the snake was never in harm's way and that a veterinary team was on hand at the time to ensure this.
Safe to say that this isn't something to try at home, kids.
Topics: Animals, Environment, Nature, World News