• News
  • Film and TV
  • Music
  • Tech
  • Features
  • Celebrity
  • Politics
  • Weird
  • Community
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • LADbible
  • SPORTbible
  • GAMINGbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
TikTok
YouTube
Submit Your Content
Elon Musk says Twitter’s value has dropped more than half since he bought it for $44 billion

Home> News

Updated 01:08 27 Mar 2023 GMT+1Published 00:44 27 Mar 2023 GMT+1

Elon Musk says Twitter’s value has dropped more than half since he bought it for $44 billion

The billionaire hinted that the social media platform may be on a collision course with bankruptcy.

Rachel Lang

Rachel Lang

Elon Musk's Twitter purchase has cost him billions.

The social media platform now estimated to be worth less than half of what he paid for it last year.

The billionaire sent a company-wide email about employee stock grants last week, which was obtained by The New York Times.

In that email, Musk revealed to staff that the company's value has plummeted significantly since going private.

Advert

He told staff the social media app had seen a loss of roughly $20 billion in value, as per his own estimates.

Musk purchased the 17-year-old social media platform in October for a whopping $44 billion.

In the months that followed, advertisers fled the platform in droves, Vox reported.

Alamy/PA

Advert

As per digital marketing analysis firm Pathmatics, as of February more than half of Twitter’s top 1,000 advertisers abandoned the social media site in the wake of Musk's takeover.

The data, shared with Vox, revealed Twitter had only retained six of its 10 top pre-acquisition advertisers.

In December, the Wall Street Journal reported that company’s revenue had plummeted by a whopping 40 percent.

And, as advertising is Twitter's main source of income, that means Musk is in some pretty hot water right now.

Advert

He also said in the email that Twitter is four months away from running out of capital.

This suggests the social media app may soon be verging on bankruptcy and could soon be no more unless they get a big financial injection.

The Chief Twit advised his remaining employees: "I see a clear, but difficult, path to a >$250B valuation."

He added that he now views Twitter as an 'inverse start-up'.

Advert

“Twitter is being reshaped rapidly,” Musk wrote.

He also unveiled his employee stock plan in the staff-wide email, advising his workers that even with the system Twitter was still in financially bad shape despite massive layoffs.

In the stock plan, employees will receive grants for the holding company used to buy Twitter.

Alamy

Advert

Workers will be able to sell off their private stocks twice a year, which is a practice already used at Musk’s SpaceX.

As per The New York Times, Twitter’s new USD $20 billion valuation means the Blue Bird is now worth roughly the same amount as Snapchat.

Snapchat has seen users abandon their app in droves for TikTok in recent years.

That being said, Snapchat still manages to cop more than 100 million more daily users than Twitter on average.

Advert

Yikes.

UNILAD approached Twitter for comment but, instead of a media statement, received a poop emoji instead.

Featured Image Credit: Credit: J Marshall - Tribaleye Images / Alamy Stock Photo. rvlsoft / Alamy Stock Photo

Topics: Twitter, Elon Musk, Money, News

Rachel Lang
Rachel Lang

Advert

Advert

Advert

Choose your content:

28 mins ago
an hour ago
  • Getty Images/George Gojkovich
    28 mins ago

    Kidney disease explained as New York Jets legend Nick Mangold dies of complications aged 41

    One in seven American adults are impacted by the condition

    News
  • Andrew Harnik/Getty Images
    an hour ago

    Canada hit with another blow as Trump punishes them for 'hostile' anti-tariff TV ad

    Canada and America's months-long fallout doesn't look to be ending anytime soon

    News
  • Andrew Harnik/Getty Images
    an hour ago

    Donald Trump gives update as US Navy helicopter and jet crash in separate incidents

    The Navy has launched an investigation

    News
  • IMPAULSIVE/YouTube
    an hour ago

    How Liam Payne reacted to interview that's left Louis Tomlinson vowing to 'f**king forever despise' one celebrity

    An infamous interview left Payne's bandmate furious

    Celebrity
  • Elon Musk's savage two-word response as 'half the internet' goes down in major outage
  • Elon Musk has made a '$32,000,000,000 loss' since taking over Twitter
  • Scientist issues serious warning over Elon Musk's billion-dollar company that could threaten life on Earth
  • Tech expert with support from Elon Musk claims ‘over $100 billion’ in US taxpayer money is being wasted or stolen