Jordan Peterson has lashed out at Qantas for the airline's mid-flight message about Australia.
The controversial clinical psychology didn't take too kindly to Qantas' acknowledgement of country.
The acknowledgement of country is a mark of respect to Australia's First Nations people, their elders, and the land on which Aussies and visitors stand.
Despite it forming a large part of many public events and corporate policies, Peterson wasn't onboard with the message.
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He wrote on Twitter: "I could really do without the land acknowledgment propaganda delivered to me by a corporate behemoth Qantas.
"I'm sure I'm not the only one who feels that way. Stick to one: flying and two: making money."
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He added: "I don't want or need moral lessons from you or any other corporation."
Let's just say that tweet didn't earn him many mates Down Under.
One social media user said: "Funny how with Qatar putting LGBT [people] in jail and extra-judicial killings it's 'respect their customs' but with acknowledging Aboriginal land it's 'shut up and make money'."
Another added: "Fun fact: You don't have to come here! It'd be nice if you never did again."
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A third chimed in with an observation: "Must be tough being a massive baby your entire life."
Peterson was in the country for a speaking tour, with one of the stops being at Parliament House in Canberra for conservative MPs, including former Prime Minister Scott Morrison.
Yes, you read that correctly.
It's not the best time for the former Prime Minister as Australia's new leader is seeking a censure motion - or a vote of no confidence - in Mr Morrison over his secret ministries debacle.
You know the one. The one where he covertly awarded himself even more power over multiple portfolios without the knowledge of his fellow party members who were in control of them.
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Peterson has developed a large fanbase online for his divisive social views, including race and climate change.
Despite the controversial psychologist's moaning, Qantas is committed to reconciliation, with the welcome to country being a large part of that.
"We want to foster a shared national identity where Australians take pride in our Aboriginal and Torres Strait Islander heritage and contemporary cultures," Qantas said in an online statement.
"This is critical to our reconciliation vision of shared national identity, grounded in social and cultural inclusion."
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"We acknowledge the continued systemic challenges facing Aboriginal and Torres Strait Islander peoples."
And yeah, we don't think Qantas will kowtow to Peterson's tantrum anytime soon
Rachel Lang