Mark Zuckerberg now has a whole host of social media platforms under his belt, but he couldn't resist returning to Twitter for the first time in 11 years after launching a competing app.
Twitter has fallen out of favour with a lot of its users in the wake of Elon Musk's billion-dollar takeover, when he began introducing controversial changes to the app.
The latest move has seen Twitter users who don't pay for the app temporarily limited to seeing just 600 tweets per day in a bid to get them to sign up to its subscription service, Twitter Blue.
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The changes have been met with backlash from account holders, and recognising that Twitter was losing its grip on some users, Zuckerberg has clearly jumped at the chance to get his competing app out into the world.
The social media mogul dropped Threads today (6 July) after previously taking over the social media universe with Facebook, and later Instagram.
It's now available in more than 100 countries and has already received more than 10 million sign ups.
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The app shares a lot of similarities with Twitter, allowing users to post, share, like and follow other users, with parent company Meta explaining that the app aims to 'take what Instagram does best and expand that to text'.
It even looks similar to Twitter; a smart move that will ensure new users won't struggle to navigate the platform and makes for an easier transition from Musk's app.
There are some differences between Twitter and Threads, one of the main ones being that Threads is part of the Meta system, and therefore allows users to login with their Instagram accounts.
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However, Zuckerberg has acknowledged that the two apps have a whole lot in common - even if he didn't use words to do so.
Before Threads was released, Zuckerberg hadn't posted a tweet since 2012, and even then he was using it to share information about Facebook.
But after the app arrived on Google Play and Apple's App store, he made an epic return with one of the best kind of tweets: a meme.
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Clearly highlighting the similarities between Threads and Twitter, Zuckerberg shared the iconic Spider-Man meme, showing two of the superheroes pointing at one another.
He didn't add any words, instead letting the picture do the talking, and it went down a treat with fans.
"First tweet in 11 years. Savage," one Twitter user wrote, while another added: "Savage Mark. Got my threads account up and running!"
Now the real question is, will Spider-Threads prove to be as powerful as Spider-Twitter? We'll have to wait and see.
Topics: Elon Musk, Facebook, Mark Zuckerberg, Technology, Twitter, Threads
Emily Brown