People have been left feeling seriously creeped out after seeing a huge eyeball looking out across Las Vegas - and I eye can see why (sorry).
The giant orb is actually the Sphere, a $2.3 billion entertainment venue, which works like a giant LED video screen broadcasting just about whatever you want, including - but not limited to - a giant eyeball that blinks.
You can see it in action here:
It was lit up for the first time a few weeks back, and since then it’s been lit up to look like the moon and a basketball.
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However, it’s now a giant eyeball, and it’s left some people feeling quite unsettled - glad it’s not just me then.
Taking to Twitter, one person said: “This is frightening and equally f***ing awesome.”
Another commented: “This is horrifying.”
A third person said: “Yeah, this one creeps me out.”
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Someone else wrote: “I thought the giant eye in Las Vegas was some kind of joke the first time I saw it. I didn’t think it was real. What the f**k.”
The Sphere overlooks the Wynn Golf Club - one of the most prestigious and expensive golf clubs in the US - and some folks reckon those paying to play there might not be too happy about the club's new neighbor.
But not everyone hates it - one guy was quick to praise the Sphere, writing: “This is such a cool display and a showcase of the power of human invention. You ever wonder why Las Vegas is celebrated for its theatrics and never questioned for its energy consumption?
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“Have to love Las Vegas.”
While a fellow Twitter user simply said: “I love this.”
Guy Barnett, Sphere Entertainment's senior vice president of brand strategy and creative development, said: "The Exosphere is more than a screen or a billboard - it is living architecture, and unlike anything that exists anywhere in the world.” You can say that again, Guy.
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Rich Claffey, Sphere’s chief operations officer, added: “It’s absolutely stunning to look up and see what’s in front of you.
“I’ve been in the entertainment business for almost 40 years. I’ve never seen anything like this, and I’m not exaggerating. It is off the charts.”
The company says it is the world's largest spherical structure standing at 516 feet wide and 366 feet tall - inside it can seat up to 17,600 people, with a 20,000-person standing capacity.
It’s set to host its first live-show in September when U2 will take to the stage.
Claire Reid