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Secret trick every Apple store uses to make you buy their products has people stunned

Home> Technology

Published 19:22 16 Feb 2024 GMT

Secret trick every Apple store uses to make you buy their products has people stunned

There's a trick for everything

Lucy Devine

Lucy Devine

Have you ever been in the Apple store and just wanted to buy everything?

Well, there could actually be a really good reason for that.

One TikToker has revealed the simple trick they believe Apple uses to lure you into buying their products - and it actually makes so much sense.

Have you ever been in the Apple store and wanted everything?
Nano Calvo/VW Pics/Universal Images Group via Getty Images

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Considering Apple is one of the leading tech giants, you'd think they wouldn't even need any cheeky marketing ploys.

After all, whether it's an iPhone, a Mac, an Apple Watch or AirPods, who doesn't use at least one Apple device these days?

But according to @adrianwidjy, there are some tricks they use in stores to encourage you to try their products.

"Did you notice this at any Apple store?" The video begins.

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You can watch below:


Adrian explains in the clip: "The way they set their items, like laptops, are uncomfortably straight up.

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"Apparently this way you will need to adjust the positioning. Which means you will touch it to adjust.

"Touching and adjusting could give you a sense of ownership which may make you want to purchase it."

But it's not just the laptops - oh no, apparently, there's a similar trick going on with the iPhones, too.

"Their iPhones are set up with a weird angle for viewing. Now I touch, now I want."

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This would explain why everything we touch in the Apple store, we want!

Some people agreed with the theory.
Nano Calvo/VW Pics/Universal Images Group via Getty Images

People were pretty blown away by the theory, with many admitting they'd never even thought of this.

One person wrote: "All those who said they touched and didn't buy. The fact that u touched it. You have already been caught in the marketing trick."

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And a second claimed: "I used to work at apple. After the whole day we were all required to have the screen at a 76 degrees angle. Measured them using our iPhones!"

Others joked that it definitely didn't work on them, with another adding: "I touch, I see the price, I put it back."

And a second said: "Maybe that’s a rich person tactic cause it don’t work on me."

Some pointed out one flaw - that they were taught as kids never to touch items on display.

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"But here's the problem, I was taught never to touch things that are on display. And I still listen to that," one commented.

And another added: "I doubt it inspires ownership, but when you touch it, it inspires iwantership."

UNILAD has reached out to Apple for comment.

Featured Image Credit: S3studio/Getty Images / Spencer Platt/Getty Images

Topics: Apple, Technology, Weird, TikTok, iPhone

Lucy Devine
Lucy Devine

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