Featured Image Credit: S3studio/Getty Images / Spencer Platt/Getty Images
Topics: Apple, Technology, Weird, TikTok, iPhone
Lucy Devine
Topics: Apple, Technology, Weird, TikTok, iPhone
Have you ever been in the Apple store and just wanted to buy everything?
Well, there could actually be a really good reason for that.
One TikToker has revealed the simple trick they believe Apple uses to lure you into buying their products - and it actually makes so much sense.
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Considering Apple is one of the leading tech giants, you'd think they wouldn't even need any cheeky marketing ploys.
After all, whether it's an iPhone, a Mac, an Apple Watch or AirPods, who doesn't use at least one Apple device these days?
But according to @adrianwidjy, there are some tricks they use in stores to encourage you to try their products.
"Did you notice this at any Apple store?" The video begins.
You can watch below:
Adrian explains in the clip: "The way they set their items, like laptops, are uncomfortably straight up.
"Apparently this way you will need to adjust the positioning. Which means you will touch it to adjust.
"Touching and adjusting could give you a sense of ownership which may make you want to purchase it."
But it's not just the laptops - oh no, apparently, there's a similar trick going on with the iPhones, too.
"Their iPhones are set up with a weird angle for viewing. Now I touch, now I want."
This would explain why everything we touch in the Apple store, we want!
People were pretty blown away by the theory, with many admitting they'd never even thought of this.
One person wrote: "All those who said they touched and didn't buy. The fact that u touched it. You have already been caught in the marketing trick."
And a second claimed: "I used to work at apple. After the whole day we were all required to have the screen at a 76 degrees angle. Measured them using our iPhones!"
Others joked that it definitely didn't work on them, with another adding: "I touch, I see the price, I put it back."
And a second said: "Maybe that’s a rich person tactic cause it don’t work on me."
Some pointed out one flaw - that they were taught as kids never to touch items on display.
"But here's the problem, I was taught never to touch things that are on display. And I still listen to that," one commented.
And another added: "I doubt it inspires ownership, but when you touch it, it inspires iwantership."
UNILAD has reached out to Apple for comment.