• News
  • Film and TV
  • Music
  • Tech
  • Features
  • Celebrity
  • Politics
  • Weird
  • Community
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • LADbible
  • SPORTbible
  • GAMINGbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
TikTok
YouTube
Submit Your Content
Ford praised for launching 'men’s only car' on International Women’s Day

Home> Technology

Published 14:13 9 Mar 2023 GMT

Ford praised for launching 'men’s only car' on International Women’s Day

The tongue-in-cheek ad has removed more than 100 years of women’s contributions

Anish Vij

Anish Vij

Ford Motor Company has been praised by women after launching a 'men’s only car' on International Women’s Day.

Take a look at the advert below - which also happens to be narrated by the one and only Breaking Bad star Bryan Cranston:

Dubbed by some women as 'perfection', the tongue-in-cheek ad has been designed to recognize and celebrate the 'significant role that women have played' in the automobile industry.

That's why the car company have decided to launch 'The Ford Explorer Men's Only Edition'.

Advert

Wait, what?

Let me explain - so the video begins with narrator Cranston explaining that the 'Ford Explorer Men’s Only Edition' is a completely reimagined vehicle.

Ford has been praised after launching a 'men’s only car' on International Women’s Day.
Ford Motor Company

It is designed without many of the essential features developed by women. This includes heaters, windshield wipers, turn signals, brake lights, and GPS.

Advert

At the end of the advertisement, Ford make it clear that the ad was a celebration of women and that 'this vehicle is not really for sale'.

It's easy to see how the vehicle design is completely pointless and the commercial itself has been praised by women for acknowledging their impact on the industry.

The marketing ploy has certainly gone down well with viewers, with some saying that 'my first car is now a Ford'.

The ad went down well with viewers.
Ford Motor Company

Advert

One woman commented: "I got concerned for a second. Slay Ford!!"

A second added: "At first I thought it was knocking men for not using those features, but I like this twist better."

"Alright, this is perfection, well done Ford," a third also admitted.

"10/10 advertisement," one person added, while another wrote: "Makes me even more proud to be a Ford owner hahaha."

Advert

Others were just shocked to discover that Cranston was narrating the commercial.

The reimagined vehicle is designed without many of the essential features developed by women.
Ford Motor Company

One social media user commented: "Is everyone ignoring Bryan Cranston doing the voice over?"

"Is this Bryan Cranston narrating as well? EVEN MORE ICONIC WOW," another said.

Advert

"To support the campaign throughout the month, Ford will highlight the achievements and contributions of female innovators of the past and present on Ford.com and across the company's social media accounts," the company states on their website.

"This Women’s History Month, we salute the contributions women have made to the automotive industry by literally taking those contributions out. No heat. No brake lights. No GPS. And no way we’d be here today or where we’re going tomorrow without them."

Featured Image Credit: Ford Motor Company

Topics: Cars, Good News

Anish Vij
Anish Vij

Anish has an MA in Multimedia Journalism and is passionate about delivering sarcastic/mildly amusing content. After studying business at undergrad, Anish realised that he’d much prefer getting paid to rant about a topic, rather than to find a solution to it. Apart from that, he loves the ‘Four F’s’, as he calls it - family, friends, football and food. Email: [email protected]

X

@Anish_Vij

Advert

Advert

Advert

Choose your content:

9 hours ago
10 hours ago
a day ago
2 days ago
  • 9 hours ago

    Scientists have discovered a mysterious tiny world in our solar system

    The cosmic 'fossil' has been found at the edge of the solar system

    Technology
  • 10 hours ago

    How Felix Baumgartner stunned the world as he broke sound barrier jumping to Earth at 850mph

    The daredevil captivated millions with his record-breaking jump in 2012

    Technology
  • a day ago

    NASA's James Webb telescope captures earliest stage of planet formation that we've never seen before

    The formation of a 'baby' star some 1,300 light-years away was captured for the first time ever

    Technology
  • 2 days ago

    ISS astronaut reveals how they give haircuts in space and it's blown our mind

    Haircut while hurtling through space at 17,500 mph, anyone?

    Technology
  • Tesla owner credits car for ‘literally saving his life’ during LA wildfires
  • Incredible way woman miraculously survives after being trapped in wrecked car for 6 days
  • Woman shocked after purchasing electric car and having to pay more than a gas one for bizarre reason
  • Gaudreau family breaks silence on NHL star Johnny and his brother Matthew's tragic death day before their sister's wedding