Apple has announced plans to invest a staggering $500,000,000,000 into the US over the next four years in what the company has described as its largest-ever spend commitment.
The announcement comes as the tech giant continues to roll out new products for customers, with the iPhone 16 and iPhone 16e among the latest drops helping to contribute to the company's $3.73 trillion value.
It's hard to imagine where such a huge company could go from here, but Apple and CEO Tim Cook clearly have big plans as the new investment has been described as an 'extraordinary new chapter in the history of American innovation'.
Why has Apple chosen to invest in America?
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Apple has a presence across the globe, but with its roots and headquarters stationed in California, the company has a 'long history of investing in American innovation and advanced high-skilled manufacturing'.
In a press release announcing its investment plans, the company explained that the $500,000,000,000 pledge will build on this existing history, as well as supporting a 'wide range of initiatives' including artificial intelligence, silicon engineering, and skills development for students and workers from across the US.
Explaining the decision to invest in the US, Cook said: “We are bullish on the future of American innovation, and we’re proud to build on our long-standing U.S. investments with this $500 billion commitment to our country’s future.
"From doubling our Advanced Manufacturing Fund, to building advanced technology in Texas, we’re thrilled to expand our support for American manufacturing.
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"And we’ll keep working with people and companies across this country to help write an extraordinary new chapter in the history of American innovation.”
How will the investment create new jobs?
In its press release, Apple explains that the company currently supports 'more than 2.9 million jobs across the country through direct employment', adding that it's set to make 20,000 additional hires over the next four years.
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The 'vast majority' of these hires will be focused on research and development, silicon engineering, software development, and AI and machine learning.
As part of the pledge, Apple plans to open up a new manufacturing facility in Houston which will be designed to produce servers that support Apple Intelligence - a job that was previously done outside the US.
The facility is set to open in 2026.
In Michigan, the company will create an academy intended to 'train the next generation of US manufacturers', as well as growing research and development investments in the US with the goal of supporting fields like silicon engineering.
What else will the investment fund?
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As well as 'direct employment', the investment is set to include Apple’s work with suppliers across the US, as well as Apple Intelligence infrastructure and data centers, corporate facilities, and Apple TV+ productions.
Apple is also set to increase its US Advanced Manufacturing Fund, which supports high-skilled manufacturing jobs across the US, from $5 billion to $10 billion.
Topics: Apple, Technology, Business, Tim Cook
Emily Brown