Gerrard Kaonga
To become the number one content creator on any platform, let alone Twitch, is tough to put it mildly - but it is only more impressive when you realize the humble beginnings.
Now in case you aren’t down with the latest happenings on the gaming platform Twitch, you might not know who the number one streamer is.
This can be forgiven, but for future reference, it's a streamer known as Jynxzi, real name Nicholas Stewart.
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He boasts the greatest number of subscribers with a current active sub count of 128,366. A massive leap ahead of streamer Kaicenat, who sits in second place with around 84,285.
While it is impressive, looking at Jynxzi’s page stats, you can see he wasn’t always this popular.
In fact, in 2019, Jynxzi streamed to an average of one viewer for most of the year despite putting in the hours. He was live for as much as 150 hours in some months.
You might think in 2020, he started to show the healthy growth expected for his now meteoric rise and you would be completely... wrong.
In 2020 he didn’t fare much better and was rarely bringing in more than 50 concurrent viewers in the first six months of the year.
Well, in just two years, how has the streamer gone from less than 1,000 average viewers, to more than 30,000?
Well, it seems he brought original ideas, fresh approaches and engaging content that propelled him in popularity.
Rather than choosing to stream the most popular games such as Warzone, Apex Legends or Fortnite that most newcomers try to latch on to, he almost exclusively played Rainbow Six Siege.
Not an unpopular game by any stretch overall, but not a hot title for streaming content.
In one of his most recent streams (January 13), he decided to create a challenge to make his playthrough even more interesting.
While playing the shooter, for every death he would have to eat an extremely hot chicken wing, and for every kill he would be allowed to have a sip of milk.
Bizarre, sure, but his fans seemed to love it and it is this kind of innovation that seems to keep viewers coming back, never knowing what kind of content they are going to receive.
In addition to this, due to his massive popularity, other streamers have attempted to copy him and started playing Rainbow Six Siege as well. What is it they say about imitation and flattery?
If nothing else, the streamer shows just why it is important to think outside the box and try and carve your own path when jumping into a crowded market.
Who knows? Maybe people will like you for your original content and ideas rather than rehashes of popular trends.