Kim Kardashian and Scott Disick sued for $40m for part of alleged Instagram scam

After being accused of unlawful behaviour on Instagram, Kim Kardashian and Scott Disick have been sued for a staggering amount of money.

Social media powerhouses Kim Kardashian and Scott Disick have worked together on multiple business ventures in the past.

Now, however, the Keeping Up With The Kardashians stars have been sued for a massive $40 million (£35 million) following allegations that the two promoted an Instagram scam.

Kardashian and Disick have been promoting luxurious prizes on their social media platforms – some of which include first-class tickets to Los Angeles, a three-night stay in Beverly Hills and even $100,000 (£87,000) spending money.

However, people who entered the contest have since sued the pair for promoting the lottery, which took place in 2020, without awarding any prizes to a victor.

According to reports, plaintiffs believed that the lottery was being used to collect personal information from Instagram users to then sell on to advertisers, TMZ reports.

The suit claims that, since entering the Instagram contest, entrants were getting 'invaded by hundreds of advertisers, some of which are soliciting the Plaintiffs with potentially offensive and unwanted content', according to the news outlet.

However, sources close to Curated Businesses, the Australian social media company that organises the lotteries, allegedly told TMZ that all accusations of fake winners were false and that Curated Business had 'appropriate paperwork' to prove it.

On their website, their FAQs state that winners are selected by 'random draw' and are 'Australian government approved and compliant'.

Disick is reported to be main organiser of the luxury lotteries, while celebs like Kim K and her sisters promote them to their millions of followers.

Curated Business has since posted the winner to their most recent luxury Instagram lottery last month (23 August).

They captioned their congratulatory post: "Congratulations @nana_billions you have won our biggest giveaway ever! Please send me a DM!

"Remember winners are chosen at random & we will not tolerate any unkind words from those who didn't win!

"We have a lot more chances for you to win with many more giveaways happening before the end of the year!" the account added.

The winner has since posted on her own Instagram account to share the news with her 3.9k followers.

She captioned it: "Pinch meeeeeeeeee! I’m screaming omg this is surreal! @curatedbusinesses @curated_businesses_legal Thank you guys so much! I’m in shock."

Previous participants in the luxe lotteries include matriarch of the family, Kris Jenner, alongside Kim's younger sister, Khloe – both competitions of which have received respective winners according to Curated Business' Instagram congratulatory posts.

The plaintiffs are reportedly seeking $20 million from both Kim Kardashian and Scott Disick.

UNILAD has contacted reps for Kim Kardashian and Scott Disick for comment.