Heidi Klum has posed for another photoshoot with her young daughter, and people are questioning it.
The America's Got Talent judge dressed down to her briefs with 20-year-old Leni Klum as they showcased a new lingerie campaign for the Italian underwear and nightwear brand Intimissimi.
Footage in the advert shows the former Victoria's Secret Angel playing with her daughter's knickers before they pick up an old-school camera and begin to take photos of each other donning the new lingerie sets.
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Taking to Instagram to share their work, the 51-year-old posted: "Our new Intimissimi FW Campaign is out now!
"@Leniklum and I had so much fun shooting this with @Rankinarchive and @Thomashayo. Find us on billboards all over Germany and on TV!
"Treat yourself with a new Italian lingerie set with these campaign styles and many more online and in all @intimissimiofficial stores!"
People seemingly took offence, as the pair received backlash online.
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Commenting on the star's post, one user wrote: "Quite strange to do this with your mum."
While another typed: "Strange she’s touching your panties."
"This is kinda weird," a third added.
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While someone even made a pretty outlandish comment: "This Looks Like the beginning of a p0rn."
And then the jokes rolled in, one person quipped: "Very authentic situation. Doing this with my dad all the time, when it comes to shorts."
"Yeah, nothing like getting half naked with your mom...," added another.
It isn't the first time the pair have been slammed for doing so - it's actually their third in three years.
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In 2022, following Leni's 18th birthday, they agreed to a mother-daughter lingerie photoshoot, and after her 19th last year, they shot another - all for the same Italian brand, Intimissimi.
Defending her actions last year, Heidi told Mail Online: "It's been fun to shoot together. To do photoshoots together with her and just to see how she's just very comfortable and also comfortable around me even when we're doing underwear shoots or something like that.
"It makes me proud that my daughter is super comfortable in her skin also in front of me and around me because not every kid is in the world.
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"So, I love that we have this beautiful relationship."
Meanwhile, Leni also commented on the backlash they received last year during an interview with Page Six, admitting she 'didn't look at a lot of the reactions' but is 'overall happy with the campaign' - adding she had an 'amazing day' with her mom.
"I think the photos turned out great," she said.
UNILAD has contacted Intimissimi for comment.
Joe Yates