Fans are supporting Spencer Pratt and Heidi Montag after the famous pair lost their home to the devastating LA wildfires.
The blaze is continuing to rampage through Los Angeles, six days on since the deadly flames consumed the Californian city and forced tens of thousands of people to evacuate.
Officials say at least 24 people have died and dozens more are missing, while three active fires remain in Palisades, Easton, and Hurst, where already thousands of acres of land, buildings, and homes have burnt to ashes.
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The Palisades and Eaton fires are now considered the second and fourth most destructive in California ever, while governor Gavin Newsom declared the situation as 'one of the worst natural disasters in US history'.
Among the thousands of people who have lost their homes in the blink of an eye is dozens of Hollywood's celebrities, including The Hills alums, Spencer Pratt and Heidi Montag.
Fortunately, the couple and their two sons managed to get to safety, but the inferno completely destroyed their Pacific Palisades property on Tuesday (January 7), which Pratt said he 'watched' burn the ground from his CCTV cameras.
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Since then, the celeb has been flooding social media with updates, including heartbreaking footage of the pair searching through the debris and rubble where their home once stood.
Since documenting their devastating journey, Pratt's TikTok has 'exploded' from a few hundred thousand followers to nearly two million as new fans and old rally around the Hollywood couple.
The 41-year-old joked about the sudden surge: "Who would've thought all I needed was our house to burn down to finally hit a million. Can't believe I didn't think of that sooner."
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Pop culture stans claim Pratt and Montag had 'their 15 minutes of fame' in the early 2000s before disappearing from the spotlight and now, 'out of nowhere', they're back.
A Twitter user explained: "[Spencer] has been making hilarious and surprisingly relatable TikTok's documenting life after the fire, parenting struggles and yes, unapologetically promoting Heidi's old album."
Montag's debut 2010 album, Superficial, which flopped at the time, has raced to the top of the iTunes charts as Pratt continues to promote it in his social media content.
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One fan tweeted: "I’ve spent the better half of my Saturday keeping up with Spencer Pratt and he literally got the whole TikTok/Instagram community to listen to Heidi’s album until it climbed the charts.
"He will always be famous! What a great husband", she added.
As well as her husband, Perez Hilton and Emily Ratajkowski have also been promoting the album as a way to boost the pair with some much-needed income towards rebuilding their lives - and in a heartwarming twist, rumors have swirled that Pitbull might even get involved in a remix.
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Montag thanked followers on Instagram for their 'overwhelming love and support' and for boosting her music to the top of the charts.
Another fan wrote: "Spencer Pratt crying on live is honestly so heartbreaking to watch. He was never the monster MTV painted him out to be. He’s loved Heidi and taken such great care of her and their relationship."
Meanwhile, others say the duo should be signed for a reality TV show as they rebuild their lives in the aftermath, which American columnist Meghan McCain wrote 'every millennial in America' would watch it.
The sudden outpouring of support comes as Pratt jumped to the defense of Mandy Moore amid backlash that she was promoting a GoFundMe page for her family.
Pratt also announced last week that he intends on suing the State of California over alleged negligence with the fire.
Topics: TikTok, Los Angeles, California, Wildfires, Instagram, Social Media, Music, Film and TV, Celebrity, Hollywood
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