Nicole Scherzinger posted a series of bikini-clad photos from her recent holiday in Greece on her Instagram feed on Monday.
The former Pussycat Dolls member captioned the gallery: “Swipe [left arrow] to see the real me in the last two slides. Real goof girl s**t.”
People in the comments have questioned why the Hawaiian native was posting those kind of photos in the midst of the Maui wildfires.
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The 45-year-old singer was born in Honolulu but raised in Louisville, Kentucky.
"Maui on fire but you out here half naked in your glamorous life.. ok... Just poor taste with what is happening in Maui!! Look at Oprah and The Rock! It’s not about anyone in a bikini lovin' life right now..." one person commented.
Another added: "Yes we get it. You love having pictures taken in suggestive poses. Timing a bit off though, with the Armageddon like scenes in your homeland."
A third said: “Time to stop and support Hawaii, show us [sic] your doing something instead of posting pictures in bikini."
Before posting the photos, Scherzinger had posted a photo that reads 'Pray for Maui' with a link to donate funds. She has since deleted the holiday snaps.
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The 'Don't Cha' singer then posted a video to her feed, appealing for her followers to donate money to support those affected by the fires.
"Maui needs our help. Please do whatever you can to help our friends and ‘ohana in this time of need. See the link in my bio to support Maui in whichever way you can," she wrote in the caption.
She continued: "Sending all my Aloha to those living this devastation and mahalo nui to those continuing to raise awareness to help fight these terrible times."
Six wildfires are currently burning through the Hawaiian coast in what is the deadliest bushfire in US history.
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So far, 99 people have lost their lives and more than 2,200 buildings and structures have been razed to the ground.
Hawaii Governor Josh Green told CNN the death toll would go up 'very significantly' in the next 10 days.
Dwayne 'The Rock' Johnson and Jason Momoa are among the celebrities who have rallied their followers to donate and show their support to the Hawaiian people.
Oprah Winfrey has also faced criticism after attempting to film within an evacuation centre on the island.
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A Facebook post from the County of Maui shared that Oprah had visited the centre; however, her journalists and camera crews were asked to stay outside.
“Her visit inside of the shelter today was truly heartwarming, and we appreciate her understanding of our policy of having no camera crews or reporters accompanying dignitaries and celebrities in our emergency shelters,” the post reads.
Oprah later posted to Instagram, saying she would be making a 'major donation after all the smoke and ashes have settled'.
Keryn Donnelly