A TikToker and singer has sparked debate online by sharing a controversial theory about people who 'excessively' post about their partners online.
Valentine's Day, birthdays, Thanksgiving, or even just because you finally got a good picture together - they're all valid excuses to share a gushing post about your other half on one social media platform or another.
But while TikToker Chelsea Burmann has made clear that there's 'no problem with posting your partner on social media', she does have a theory that 'excessive', 'multiple posts' are an indication that there's something else going on.
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In a video which has earned more than 4.5 million views, Chelsea explained: "I have a theory that if you're posting your partner excessively on social media, with paragraphs and 'you're my soulmate' and 'you're amazing' excessively... that you're actually miserable in that relationship."
The singer went on to share her reasoning, explaining that not only was it a situation that she'd been in herself before, but that it raised questions of 'who are you trying to prove it to?'
"You can just tell them," she said, adding that she believes multiple posts and paragraphs multiple times a week are a 'cry for help'.
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Chelsea's video was quickly met with a whole range of comments, with some people agreeing with her theory, while others argued she was way off the mark.
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"A private life is a happy life," one supporter commented, as another replied: "100% it’s always the ones that end up breaking up."
However, a third hit back: "I post my partner all the time coz for the first time in my life I feel valued and happy in a relationship. So NO this is not true."
Another agreed, writing: "I post my partner weekly cause he is the kindest, smartest, most caring soul. Healthy love exists and I love to share our love."
After being flooded with almost six thousand comments, Chelsea shared a follow-up video to say that while the theory might not be 'true for everyone', she still believed it based on her personal experience.
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"I know when I'm posting most on Instagram is when I'm the most unhappy," she said. "I've been in a happy relationship now for quite a few months and I still post, but it's not excessive."
Chelsea recalled one of her previous relationships in which she described being 'guilt tripped' into posting about her partner whenever he did something nice for her, to prove to her followers what an 'amazing guy' he was.
"I know this specific situation has happened to many other people as well," she added, before concluding: "Not saying it's relevant for everyone, but thanks for all of the comments."
Topics: Social Media, TikTok, Viral, Sex and Relationships