Emma Roberts has a theory as to why Madame Web performed poorly at the box office.
The 2024 film grossed a disappointing $100 million worldwide against a rumored production budget of $80 million.
On top of that, Madame Web reviewed extremely poorly, sitting at a shocking low 11 percent score on Rotten Tomatoes to this day.
Roberts, who starred as Mary Parker in the Marvel movie alongside the likes of Dakota Johnson and Sydney Sweeney, has opened up on why she believes the film flopped.
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And according to the actress, it's all down to internet culture.
Speaking to Variety, the 33-year-old quipped: "Things work; things don’t work. Everyone likes to act like they can predict if they’re going to work or they’re not. And the truth is, you can’t.
"Things do badly, and then they blow up later on TikTok. Things do well, but then you watch them, and you’re like, ‘This did well?’"
She added: "There is no secret. It’s about doing something goodish and it hitting at the right time. Everything else is like a wish and a prayer.
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"I’m not intimidated by failure, and I’m not intimidated by people having negative thoughts about something."
While fans may not have been too impressed by Madame Web, Roberts, personally, 'really loved' and 'enjoyed' working on the superhero film.
"I thought everyone in it was great," she added speaking of the cast which included Dakota Johnson, Sydney Sweeney, Isabela Merced, Celeste O’Connor, Mike Epps, and Adam Scott.
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Roberts added: "The director, S.J. Clarkson, I think did an amazing job. She’s the reason I wanted to do that movie. If it wasn’t for internet culture and everything being made into a joke, I think that the reception would’ve been different.
"And that’s what bums me out about a lot of stuff, even stuff that I’ve done, is people just make such a joke out of everything now."
While Roberts has her theory as to why Madame Web performed poorly, the reviews for the movie tell a grave story.
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Elizabeth Weitzman, from Time Out, wrote: "Johnson tries to evoke Cassandra’s inner turmoil, and the scenes between her and Scott offer glimpses of a more promising project.
"But any potential gets buried early, beneath clumsy exposition, clunky special effects, and disconnected editing."
While Chicago Reader's Cam Cieszki penned: "Sony and Marvel's latest entry in their shared Spider-Man cinematic universe has no better comparison than that of a rickety wooden coaster you'd find at a family-owned amusement park: brutal on the body and precariously constructed."
Topics: Film and TV, Marvel, Celebrity
Callum Jones