EasyJet has apologised for unintentionally tweeting an image of a customer who tattooed their first boarding pass onto their arm, with the ink resembling those used by Nazis at Auschwitz.
The supposed passenger shared a photo of his marked arm while tagging the budget airline in the tweet.
The airline replied to the tweet with the message 'you never forget your first flight'.
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However, after sharing the message, users claimed the markings were similar to those who were victimised by the Nazis.
According to the United States Holocaust Memorial Museum, approximately 400,000 people who were sent to the camp received tattoos.
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Jon Siva screen grabbed the tweet before it was deleted and wrote: "no easyJet. Please no."
He wrote: "The post was since deleted. This is why corporate social media channels need to vet and authorise content before being distributed."
Another social media user responded: "Holy s***. You know how many meetings, email chains, and iterations marketing material goes through?
"How many people said to themselves 'yeah, this is good'. Not one person raised a voice."
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Another person added: "Positively comparing your cheap, ultra low fare flights to packed death camp transports is quite an intriguing selling point."
However, one person gave easyJet the benefit of the doubt and wrote: "I don't think they intended the comparison. Which proves we need better education in this country."
An easyJet spokesperson told the MailOnline: "While this is a genuine picture of a customer’s tattoo celebrating their first flight with us, we understand the concerns raised and as a result decided to remove the post.
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"We are sorry for any offence unintentionally caused by the post."
UNILAD have contacted easyJet for comment.
According to Holocaust Encyclopaedia: "Initially, the SS authorities marked prisoners who were in the infirmary or who were to be executed with their camp serial number across the chest with indelible ink.
"As prisoners were executed or died in other ways, their clothing bearing the camp serial number was removed.
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"Given the mortality rate at the camp and practice of removing clothing, there was no way to identify the bodies after the clothing was removed.
"Hence, the SS authorities introduced the practice of tattooing in order to identify the bodies of registered prisoners who had died."
If you have a story you want to tell, send it to UNILAD via [email protected]
Anish Vij