Walmart reveals new logo for first 'refresh' in nearly 20 years but everyone is pointing out the same thing
Walmart has excitedly unveiled its new logo — and everyone has been left saying the same thing.
Yesterday (January 13), the multinational corporation shared a media release detailing its apparent 'comprehensive brand refresh'.
The statement began: "Walmart is excited to announce a comprehensive brand refresh that reflects its evolution as a people-led, tech-powered omnichannel retailer.
"From its humble beginnings in Bentonville, Arkansas, in 1951, Walmart has grown into a global leader dedicated to helping people save money and live better."
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Going on to detail what has changed, Walmart said that the 'refresh' is regarding its logo's wordmark, spark, color palette and tone.
While the changes imply that the iconic Walmart logo has undergone a drastic change, it's far from it.
The color palette is now supposedly 'True Blue and Spark Yellow' and the 'sparks' seem to have simply become marginally wider.
People have since been sharing their thoughts online of the 'updated look' from Walmart, and many people have been echoing similar sentiments.
Commenting on before and after photos of the logo, one person wrote on Twitter: "How much do you think they paid for this? $1M? $10M? $100M?"
Someone else quipped: "Wow, this is remarkable! I hope they're paying that graphic designer a lot of money."
"Absolutely incredible work by their design team. Raises for them all," joked someone else.
Another person suggested: "Some consulting firm fleeced them for $500M for this."
Poking fun on Jaguar's recent decision to drastically change its logo, a different person penned: "This is a win because it wasn't the Jaguar design agency that did it."
Despite the scepticism about the new look, William White, senior vice president and Chief Marketing Officer of Walmart US, seems to be quite pleased with the 'refresh'.
"While the look and feel of our brand is more contemporary, our refreshed brand identity reflects Walmart’s enduring commitment to both [Walmart founder] Sam [Walton]’s principles and serving our customers however they need us," he said.
"As our customers evolve, we will too. Our Walmart will always be their Walmart, and our brand will always be a testament to how we innovate and change alongside them."
The press released added: "The updated brand identity will help Walmart build credibility and connection, become known for its convenient digital-first services and be seen as a more modern, culturally dynamic brand."
What do you think of Walmart's so-called 'brand refresh'?
Niamh Shackleton