The Disney CEO has hit back at claims the company has become 'too woke' in a recent interview.
Bob Chapek responded to criticism the media conglomerate has faced in recent months.
It follows Disney's clash with Republican Florida Govenor Ron DeSantis earlier this year over the state's Parental Rights in Education measure, in which many critics have dubbed 'the don't say gay' bill.
The dispute ended in the state revoking Disney's special status in Florida that essentially allowed it to govern the whole Walt Disney World complex in Orlando.
Advert
When Chapek was asked at the Wall Street Journal Tech Live conference if the company had become 'too woke', the CEO said: "I think the more complex something is, the more you really have to drill down into the basics. And we want our content to reflect the rich, diverse world that we live in.
"And, again, I guess that’s another way of saying, ‘Catering to your audience'. But the world is a rich, diverse place and we want our content to reflect that.
"And we’re so blessed to have the greatest content creators and they see it similarly."
Advert
The company's decision to not initially enter the political debate drew criticism from Disney's own staff, with some expressing anger towards the CEO.
In the interview, Chapek was asked what he and the company had learnt from the dispute with Florida's governor.
He said: "We were reminded, through the passion of our cast reaction, how important their sentiments are on these issues in terms of making them feel that they were part of The Walt Disney Company.
"My own personal feelings aren't really important - what's important is how people think about our company."
Advert
Chapek stressed that inclusivity was something Disney will continue to strive to improve and fulfil its goal of bringing people together.
The CEO used the world-renowned Disney parks as an example to illustrate how the entertainment giant are achieving this.
He said: "I always say, when someone walks down Main Street and look at the castle, you’re not thinking ‘I’m on one side of the political spectrum or the other'.
Advert
"You have a shared belief in all the wonderful aspects of what Disney is. I want to use Disney to bring people together, and I think we’ll do that by diverse stories and diverse characters."
Topics: Film and TV, Disney
Callum Jones