Bud Light is no longer among the top 10 beers that Americans 'like' after recent polling shows the brand has been overtaken by some of their competitors.
By sales it's the second most popular beer in the US - it used to be the first - but public approval of the Bud Light brand hasn't kept up with the competition in the past year according to new polling from YouGov.
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In terms of public approval in the second quarter (April, May June) of 2022 compared to that same chunk of the year now, they found that Bud Light dropped from ninth on the list to 14th.
Considering they're the second best selling beer in the US it's hardly the end of the world and digging down into the data explains why the beer brand appears to be falling off slightly.
YouGov found that the proportion of Americans who approve of Bud Light hasn't really budged, staying consisted at 42 percent favorability, but brands around them had been making moves in the past year.
In that time Bud Light has seen the likes of Coors Light, Corona Extra and Dos Equis pick up a couple of percent and slip slightly ahead of them.
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Now they're on par with Corona Light, Miller Light, Miller Genuine Draft and Modelo, who all joined Bud Light on that magical number 42.
While Bud Light and Modelo might be the most popular beers in the US in terms of sales, neither of them are currently in the top 10 in terms of how much the US actually likes them.
The undisputed king of popular booze in the US is Guinness, who are currently sitting pretty on 58 percent approval with Heineken and Corona nabbing silver and bronze in the popularity stakes.
It has been something of a tumultuous time for the fortunes of Bud Light in recent months after they were hit by a backlash following a partnership with trans activist Dylan Mulvaney.
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While it looks like overall perception of their brand didn't budge (or perhaps fell among some people and rose with others) Bud Light did see their sales affected.
Some people went so far as to film themselves pouring cans of Bud Light down the sink because apparently people have got to make a performance out of their unpleasantness.
Bud Light vice president Alissa Heinerscheid said she'd wanted to pivot the beer's image towards a younger generation to avoid being seen as stuck in the past.
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The beer recently released a new advert which has confused some as it centred around 'backyard grunts' from a bunch of guys grunting in exertion as they sat in their backyards with a Bud Light.
Topics: US News, Money, Business, Food and Drink
Joe Harker