When Call of Duty revealed it would be dropping a special skin based on Nicki Minaj, the internet lost the plot.
People all over the world were stoked that they would be able to run around different maps with bright pink hair, special weapons and epic catchphrases.
The gaming franchise said people would also be able to buy celebrity skins based off Snoop Dogg and 21 Savage.
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While loads of gamers have been loving the customisation of Call of Duty operator characters, it seems like not everyone is impressed.
Dr Disrespect made a big name for himself streaming him playing games like Apex Legends, Call of Duty: Black Ops 4, Call of Duty: Warzone, Fortnite, H1Z1, and PUBG: Battlegrounds.
However, he thinks Call of Duty should get back to its roots.
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During a recent YouTube stream, Dr Disrespect, whose real name is Herschel Beahm IV, started talking about the recent Spawn skin that gamers could buy in Call of Duty.
“How much do you think it cost them to get Spawn in there?" he asked, according to Dexerto.
"Like a million or something? And then they put the production into that video.
"They’re making high-level production video pieces on new skins in the game!”
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He wants to see a bit more attention placed on the gameplay rather than these gimmicks that just make the company money.
“The state of this industry, I don’t know where we’re at, man," he said.
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"It’s not what I grew up with.
"It was literally about playing the games and the fun aspect of interacting with games, but now people are getting hyped off high-production video pieces.
"We need to bring the culture of this industry back."
It's pretty easy to see why game developers would be putting time and money into something like this.
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The Nicki Minaj skin will set you back 2,400 points in the game's online store, which is equivalent to roughly $20.
Imagine how many people would have bought the rapper's skin, or Snoop Dogg's, or 21 Savage's, or Spawn's.
It's a quick and easy way to make money without having to release a brand new game.
And considering how much excitement there was on social media for these celebrity skins, it's doubtful developers will be pulling back on the idea anytime soon.
Topics: Gaming, Call of Duty
Stewart Perrie