In case you needed further proof that it’s Elon Musk’s world and we’re all just living in it, he’s now selling a perfume that smells like burning hair, and people are actually buying it.
Musk announced last month that he’d be launching a fragrance, billing the scent as ‘the essence of repugnant desire’.
Most people are aware by now that trolling is practically Musk’s middle name, but that hasn’t stopped customers tearing his new fragrance from virtual shelves in unbelievable numbers.
Tweeting on Tuesday (11 October), Musk declared that 10,000 of the $100 (£90.60) bottles had already been sold, writing: “10,000 bottles of Burnt Hair sold!”
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He later added: “Can’t wait for media stories tomorrow about $1M of Burnt Hair sold.” Aw, you’re welcome buddy!
Musk also quipped on social media: “With a name like mine, getting into the fragrance business was inevitable – why did I even fight it for so long!?”
For anyone who is bald or doesn’t have access to a candle, you can nab your own bottle of Musk’s fragrance on Boring Co., which is his tunnelling company.
It’s not the first time Musk has used Boring Co. to flog products based on fanbase jokes.
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Back in 2018, he famously sold 20,000 flamethrowers in a bid to raise $10 million for tunnel-building tests.
And when he’s not busy flogging weird smells, Musk can be found wading into other countries’ political affairs.
The superstar entrepreneur came under fire earlier this month for sharing his thoughts on the current tensions between China and Taiwan, suggesting the two governments ‘figure it out’.
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A quick refresher: China claims Taiwan is a province and has threatened forceful annexation if Taiwan doesn’t comply with being unified with the mainland, whereas Taiwan insists it’s an independent nation.
Speaking to the Financial Times about the situation Musk said: “My recommendation … would be to figure out a special administrative zone for Taiwan that is reasonably palatable, probably won’t make everyone happy.
“And it’s possible, and I think probably, in fact, that they could have an arrangement that’s more lenient than Hong Kong.”
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The billionaire’s remarks were – unsurprisingly – welcomed by China, with Qin Gang, China’s ambassador to the US, saying on Twitter that the ‘peaceful one country two systems’ model used in Hong Kong was the ‘basic principle for resolving the Taiwan question’.
However, Hsiao Bi-khim, Taiwan's de facto ambassador to Washington, fired back on Twitter: “Taiwan sells many products, but our freedom and democracy are not for sale."
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Aisha Nozari