News broadcasters failed to spot a huge A-lister in the middle of their live stream.
Typically celebrities have some kind of security entourage following close by, but this Hollywood star was simply walking along with their mom unnoticed.
The moment was filmed by WCVB Channel 5 on December 1 during a news report showing off the festivities on Boston's Newbury Street.
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The broadcaster showed people stood in the street and walking along minding their own business, when a very recognizable face appeared - that face being The Greatest Showman and Euphoria star, Zendaya.
In the clip, the 28-year-old cut a casual figure in a puffer jacket with her hair down while linking arms with her mom, Claire Stoermer.
While Zendaya, arguably one of the most famous people on the planet, came into view on the B-roll, the presenters talking over the footage initially failed to acknowledge that it was the Emmy Award-winning actor.
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Fans were quick to spot her, however, and took to social media to share their reactions to seeing the celebrity on a local news report.
One person who twigged was Massachusetts resident Chloe Mitchell who was watching the news report at the time.
After seeing Zendaya, she rewound the footage and replayed it so that she could capture the moment and share it to TikTok in a video that's since amassed over 533,000 views.
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Recalling the moment she spotted the Challengers star, Chloe told WVCB5 in a follow-up interview: "We were watching Channel 5 and noticed that Zendaya was on the screen and I was like 'Wait, what?'"
Another resident also spotted Zendaya and was equally as surprised.
Helene Gulgergun told the news outlet: "It was such a surprise.
"She was walking with her adorable little dog and people were being very polite and nobody was hovering over her but she was just taking a walk on Newbury street during a beautiful day."
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It's thought Zendaya is in Boston filming her new movie The Drama alongside fellow A-lister Robert Pattinson.
The A24 produced film is about a couple whose romance changes dramatically before their big day, The Hollywood Reporter reports.
It's expected to be released sometime next year.
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The Drama comes as the second film that Zendaya has filmed in Boston in recent years, having also filmed Challengers in the city.
Challengers hit theaters earlier this year and currently boasts an 88 percent score on Rotten Tomatoes.
Topics: Celebrity, Zendaya, Social Media, News, TikTok
Niamh Shackleton